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Cover of book Platform Scale: How an emerging business model helps startups build large empires with minimum investment by Sangeet Paul Choudary

Over the last decade or so, were seeing the emergence of a new form of scale. Todays massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.The many manifestations of the platform business model - social media, the peer

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